Basic Marketing; a global-managerial approach

Edition

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ISBN/ISSN

0-07-240947-9

Collation

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Series Title

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Call Number

658 PER b c1

Essentials of marketing

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. The authors have included a variety of examples, explanations, frameworks, models, classification systems, cases, an…